Strategic Design of Technology-Based Startup Platforms: From the Perspectives of Innovation Approaches and Knowledge Management
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Abstract
In recent years, the rapid development of digital technology has greatly promoted the digital transformation of traditional enterprises and stimulated the emergence of new business models. Digital platform has become a typical representative of novel business models with the unavoidable trend of value creation based on information and data. Along with the advent of digital era, innovation and knowledge management have been widely identified as two critical facilitators for each company seeking to remain competitive and grow constantly, especially for startups. Thus, the objective of this paper is to summaries the beneficial and transferable experience of strategic design of technology-enabled platforms from the perspectives of innovation approaches and knowledge management. Through the analysis based on theoretical framework and business practice, we extract certain principles of design in terms of open innovation, design thinking, crowdsourcing as well as knowledge management activities, aiming at enhancing startups’ capabilities through strategy design.
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References
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