Research on Rural Tourism Development Strategy Under the Background of Rural Revitalization
Main Article Content
Abstract
Taking Tongzi County in Guizhou as an example, this paper discusses the role and development strategy of rural tourism in rural revitalization. Through literature research, field investigation and questionnaire survey, the current situation and existing problems of rural tourism in Tongzi County, Guizhou were investigated, and corresponding development countermeasures were proposed. This paper finds that rural tourism in Tongzi County, Guizhou has the advantages of rich tourism resources and great development potential. However, there are problems in the region, such as insufficient tourism management talents, insufficient government support, poor integration of regional characteristic resources, and serious homogeneity of marketing strategies. Based on the in-depth analysis of the problem, this paper proposes countermeasures to strengthen the introduction and training of tourism management talents, improve government support, tap and integrate local characteristic resources, and improve marketing effects, so as to promote the development of rural tourism in Tongzi County, Guizhou. The research significance of this paper is not only the theoretical research on rural revitalization and rural tourism, but also provides a certain reference for the practice of rural tourism in Tongzi County, Guizhou.
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